Creative consultant for online retailer, Mod Cloth, during their first venture into a brick and mortar location.
-Based on retail apparel assortment, formulate visual concepts that unite product, brand and retail aesthetic experience.
-Ensure concepts reference design, fashion and art in a historical context, while also maintaining a conscious awareness of current trends.
-Source reference material, build mood boards, sketches and floor plans to communicate new concepts, color palettes and material choice.
-Research and procure raw materials that most accurately represent concepts and color palettes.
-Design and construct display elements in studio workspace. Establish and implement installation plan at retail location based on floor plans, sketches and manpower.
Originally only intended to be open for three weeks, the pop-up was extended for eight months due to its success.